Digital Marketing – The Ultimate Beginners Guide (in 2021)

Digital Marketing – The Ultimate Beginners Guide (in 2021)

Digital Marketing

The Step-By-Step Guide For All Who Want’s To Startup Their Digital Marketing/Online Marketing

The Step-By-Step guide is full of insights and strategies for your business. It covers all the information related to digital marketing. So, read the whole article, and don’t forget to leave your thoughts in the comment section.

What Is Marketing?

Marketing is an activity or business of promoting and selling products or services. It includes research and advertising. Marketing is so important for business. It helps the companies to grow and reach out to more customers. Many successful companies use marketing tricks and are the most successful companies globally. for example Apple, BMW, and many more like it.

I hope you get a idea of what is marketing.

Mainly their is 2 ways companies do marketing.

First, offline marketing: You have seen the posters and banners of the roadside and posters on public walls. All that is Advertisement from companies to grow their customer.

Second, Online marketing is also known as online marketing. You see an advertisement and some websites or apps which provide their respective services online. We talk about online marketing in brief below.

What Is Digital Marketing?

Digital Marketing is an act of providing and selling their services Online. It contains tactics like social media marketing, email marketing, and affiliate marketing, and more.

Online Marketing is how today’s customer looking for.

#1 Rule of Marketing is to make the right offer at the right time at the right place before the right customer. And Online Marketing makes this rule easy to follow. From Online Marketing you can reach your right customer. So, Digital Marketing is also important for any business.

If you’re new to Digital Marketing you are overwhelming that how you can master all the tactics of Digital Marketing. But don’t worry we are here.

And more, all the different tactics of Online marketing work together to form one foundation for your business. You have to learn all these tactics. But don’t worry we make it easy to understand and learn for you.

History Of Digital Marketing

The term Digital Marketing was first used in the 1990s. The Guglielmo Marconi has first demonstrated a “public transmission of wireless signals” in 1896. He has invented Radio.

After his little demonstrate in England, morse signal was transmitted over the world.

It takes another 10 years for radio to reach out to the general public, and surely, the creator didn’t take a long time to realize that they can sell stuff through it.

The first live broadcast was from an Opera performance at Met. And do you guess? People are like gone mad and they bought show ticket.

That’s the way Online Marketing strategy born.

Digital Marketing Intro

There are four big categories of Online Marketing: enhanced offline Marketing, Radio Marketing, TV (Television) Marketing, Phone Marketing.

Enhanced offline marketing is entirely offline but enhanced with electronic gadgets. For example, if any restaurant uses an electronic billboard then it means they are using enhanced offline marketing.

Radio Marketing has over 100 years passed since the first live broadcast opera performance at met has held. And guess what still today over 250 million Americans listen to the radio each month.

For example, if your company sells maternity products, you want to find a radio program whose average listener is a female between the ages of 24 and 40. If you go the traditional radio advertising route, the key is to be entertaining and catch the listener’s attention.

Television Marketing is likely never to go. The companies still spending so much money on TV commercial ads. As every 10th person in the United States has a Netflix account, with more to come.

Phone Marketing is here. mobile marketing is never likely to end and it’s a trend now. Nearly 75% of Americans own a smartphone and, in 2014, we crossed the tipping point where more people are accessing the internet from their phone than via a desktop PC or laptop.

If I’m right you’re reading this article from your smart phone. Isn’t it? Let me know in comment section that what you use most your mobile or PC?

You see so much ads on daily base on your smart phone. You won’t believe the companies spending over $400 billion on just Mobile Advertisement.

How Does Digital Marketing Work?

Most Digital Marketing is no different from Traditional Marketing. In both, most tactics work to make good relationships with customers and give best to customers and grow your business.

But, Online Marketing has replaced the Traditional Marketing. Because it’s match today’s consumers.

Let’s take an example, think your most important requirement at this time. Maybe, it’s Laptop. Let’s take Laptop. So before we went shopping and buy one, we search on any search engine about the best laptop under your budget or as your requirement.

Then you decided to buy Laptop which is most of recommending and fit your requirement. And by reading the reviews and rating.

So, after all most purchasing decision being online.

In short, whatever you sell, your online presence is absolute necessary.

These are some keys to develop a digital marketing strategy to connect ore with your followers or customers and give your business more benefits. They are:

  • Content to update them from your new product and information to solve their problems.
  • Social Sharing to share your products to their family and friends
  • Email Marketing to continue to find the solutions to their problems
  • Advertisement to get paid traffic
  • SEO to rank high and get more customers or traffic

Why Digital Marketing Is Important For Business?

When any new business open, their focus is on how to get their first customer. For that may be they first try to go through offline marketing such as print ads ad coupons mailer and more.They may trust that since they know they offer a good product or service, it’s only a matter of time until customers will find their way to them.

It’s hard to choose place and time to show the customers their banners. That’s why their is online marketing. It’s simple and easier. Using digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable.

It’s also importance because your customer are online. There are 4.3 billion internet users in 2019Looking at it will give you the idea that there are more people to reach out to when you practice digital marketing. Your business needs leads to make them your customers, and the online market is the best way to make it happen.

It’s cost effective and faster. Digital marketing much affordable than traditional marketing. But with digital marketing, your small business can start the process immediately. You only need to conduct some studies and then try any of the types of digital marketing mentioned below.

Categories Of Online Digital Marketing

There is 7 big categories of Online Digital Marketing:

  1. Search Engine Optimization (SEO)
  2. Search Engine Marketing (SEM)
  3. Content Marketing
  4. Social Media Marketing (SMM)
  5. Affiliate Marketing
  6. Pay Per Click (PPC)
  7. Email Marketing

What Are Benefits OF Digital Marketing?

Having the strong online present’s get this amazing benefits:

  1. It’s helpful to offer the right products to the right customer
  2. Helps social sharing which get you more customer
  3. You can engage and make awareness to the customer before and after the sale.
  4. It helps you to convert your new users or buyers to permanent rabid buyers.

What Is The Future Of Digital Marketing?

The Digital Marketing is changing so much and frequently that it’s impossible to say anything about Digital Marketing Future.

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. 

You have may be hear many time that “Digital Marketing is Future”. And it’s true. I often say start your online business is much better than 9 to 5 jobs.


Digital Marketing is not as simple as you think and too hard. But if you learn and follow the right steps you are surely be successful.

I hope you like the article. For more about the Digital Marketing in depth visit our site

If you willing then please tell me in comment section which categories you are going to start from to grow your online business?

Feel free to leave your thoughts and queries in comment section.

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