Anyone can start business.
No collage degree, no huge bank balance, or no corporate experience are necessary.
All you need is a great idea, the right systems, confidence, and trust on yourself.
Since you are planning to make your future bright, you need great patient and confidence. Starting a business requires a lot of work. The amount of documentation, legal requirements, and strategic development can simply be overwhelming. But without putting in the effort, you’ll struggle to turn your idea into a successful business. You have to do hard work to make your dream come true.
No, I was not not looking to scare you away from entrepreneurship. I just want to make things realistic, and clear. So that you understand the whole process better.
- 1 How To Start Business?
- 2 1. Ask Yourself If You’re Ready?
- 3 2. Answer Your Why
- 4 3. Come Up With A Business Idea
- 5 4. Conduct Market Research
- 6 5. Write Your Business Plan
- 7 6. Make Your Business Legal
- 8 7. Raise Capital For Your Business
- 9 8. Pick your business location
- 10 9. Work On Generating Sales
- 11 10. Promote Your Business
- 12 11. Prepare for growth
- 13 Conclusion
How To Start Business?
At this point, you may be wondering where to start. Should you work on your business name and logo or tackle your business structure? Does it make sense to already start applying for loans or focus on product development?
It can be difficult to know the right steps to take. But that’s ok. Starting your own venture is all about trial and error. Working through the process to find what works for you and what resonates with potential customers.
But rather than being overwhelmed by all the decisions and tasks you have at hand, there are steps you can take to kickstart the development of your business. Let’s get started.
I’ll walk through each step in much deep detail below. Here, I want to give you a quick view (cheat sheet) of how to start a business now. From which you get an idea of topics we are going to cover in this article.
1. Ask Yourself If You’re Ready?
There will never be a right time to start a business Until you make your mindset clear. When it comes down to deciding if you’re ready to start a business, it’s more about mindset than timing. Are you in the frame of mind right now to win? If you didn’t shout heck yeah at your computer screen, you might need to re-examine if entrepreneurship is the right path for you.
In the starting of your business their is lot of failure, downwards and need much hard work. In that time you need to be motivated, ready to face every challenge.
And you need to be mentally prepared to take something on. Why? Well, there are going to be challenges like creating ads that generate sales. And if your mindset isn’t in the right place, any failure could devastate you. But if you’re in the right mindset, you’ll KAPOW! failures until you finally start hitting your big wins.
So, before you look up to start your business make sure that you are in right mindset.
2. Answer Your Why
Before diving into the details of your potential business, it’s best to take stock of yourself and your situation.
To complete this task, try to answer this question to yourself:
- Why do you want to start a business? Is it money, freedom, and flexibility, to solve a problem or some other reason?
- What are your skills?
- What industries do you know about?
- Do you want to provide a service or a product?
- What do you like to do?
- How much capital do you have to risk?
- Will it be a full-time or a part-time venture?
- What would you do if money wasn’t an issue?
- Is money really important? Or rather, is making a lot of it really important? If it is, you’re probably going to be cutting out several options.
- What really matters to you?
- Do you have the support of your family, especially your immediate family? They may have to make sacrifices at the beginning, so it’s important to have them behind you.
- Who do you admire in business? Maybe there’s even someone in the industry you’d like to go into. Why do you admire them? What are their likable traits? What can you learn from them?
Your answers to these types of questions will help you narrow your focus. This step is not supposed to dissuade you from starting your own business. Rather, it’s here to get you thinking and planning. In order to start a successful business, passion alone isn’t enough.
“Know yourself, and work in a job that caters to your strengths. This knowledge will make you happier.”— Sabrina Parsons | CEO of Palo Alto Software
Be prepared for every step make your journey some smoother. So, be sure to answer the questions.
3. Come Up With A Business Idea
Every business begins with an idea. If you already have one, congratulations! You can proceed to the next step. If not, you need to start brainstorming.
Once you know why you want to start a business, it’s time to find and develop your idea. More than likely, you already have something in mind after going through your self-assessment.
Here are a few tips to come up with a great business idea:
- Think of how your product or service can change the business landscape, especially with the constant technological advancements.
- Solve a problem you identify. After all, your customers would prefer more of a good thing and less of a bad thing.
- Try to bring a fresh perspective that helps you gain a competitive edge over your competitors.
- Think of ways to make your approach better, cheaper, and faster if your business idea isn’t new.
Now it’s not enough to just think you have a good idea and run with it. You need to validate that there is a need. You also need to start addressing whether this idea is sustainable or not.
At this stage, you can also conduct surveys and collect perspectives by meeting people and asking for advice. Researching ideas online is another excellent way to come up with business ideas.
The main thing you need to keep in mind while coming up with an idea is to “solve the problem”. For any business or company, it’s important to solve problems. It can be any problem, it can be small or big. That’s doesn’t matter. You just need to solve the problem.
For an example, I like to take company “Ola”. Bhavish Aggraval founder of Ola cabs. They solve the problem of getting cabs. In cities of India, cabs is the big issue while traveling. So, basically, Ola solves the problem of cabs while traveling. You can also read their story. And their you get idea.
Don’t get any idea? Don’t worry… Checkout 20+ Ideas To Start Business. It’s really help you.
So, it’s important that your idea of business solve any problem.
4. Conduct Market Research
Once you decide on a business that fits your goals and lifestyle, it’s time to evaluate your idea. Who will buy your product or service? Who will your competitors be? This process will help you address your opportunity, value proposition, the market size.
The whole point of conducting market research is to understand typical consumer behavior, pain points, and relevant market trends in your chosen niche. This is a sure way to determine how your potential startup might fit into the existing industry landscape.
Try to find the answers to the following questions while doing market research:
- What product or service is currently in demand in your given market?
- What is the market size, or how many clients make up your target audience?
- How many competitors share a similar concept to your business idea?
- What is the price that customers are willing to pay for products and services in your market?
- What’s the typical consumer engagement in your market? Did your competitors move online during the pandemic? Can you replicate their sales process or do it better?
There are a number of ways you can do this, including:
- Performing general Google searches,
- Speaking to people already working in your target industry
- Reading books by people from your industry
- Researching key people
- Reading relevant news sites and industry magazines
- Taking a class or two (if this is possible).
One of the best ways to gain genuine insights is to speak with consumers directly. Take surveys, make questionnaires, and do one-on-one interviews.
5. Write Your Business Plan
A business plan will help you figure out how much money you will need to get started, what it will take to make your business profitable, what needs to get done when, and where you are headed. Writing a business plan helps validate and formalize your idea, and can streamline the business-creation process by getting you to sit down and think things through methodically.
When you create a business plan, you describe every aspect of your business in a formal document. You put everything into words.
Your business plan doesn’t need to be 100 pages long. It only needs to be readable and include the main components. Such as:
- Pain points your business solves
- An elevator pitch about what your business does
- The financial plan of how you’ll raise money to pay and how your business will make money
- A list of your target audiences (e.g. people who own dogs, people who follow dog accounts on social media)
- SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats to your business)
- Marketing plan (list of ideas on how you’ll promote your business)
- Financial plan (list of business costs, how you’ll make money to pay for the business in the beginning and how your business will make money)
- Financial projections for each quarter (e.g. January to March, April to June, etc.)
Do a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) of your business, too, to gain insights and identify ways to achieve your goals.
As the industry and market are always changing, you’ll find yourself revising your plan frequently. Periodic revisions and refinement of your business plan ensure that your business remains competitive in the long run.
Check Our In-Depth Post on How to write Business Plan.
So, make you Business Plan understandable and make sure that it’s must contain every small part of your Business.
6. Make Your Business Legal
I always make sure to get the legal stuff out of the way early. This way, I don’t have to worry about anybody else taking my big idea, ending up in a bad partnership, or getting sued because of misinformation.
Determine your business structure first, as it’ll dictate the legal and tax requirements you will have to meet. Realistically, registering your business is the first step toward making it real. However, as with the personal evaluation step, take your time to get to know the pros and cons of different business entities.
If at all possible, work with an attorney to iron out the details. This is not an area you want to get wrong. You will also need to get the proper business licenses and permits. Depending upon the business, there may be the city, county, or state regulations as well. This is also the time to check into insurance and to find a good accountant.
Types of business formations include:
- Sole proprietorship
- Limited Liability Company (LLC)
At this stage, you’ll also have to choose a business name and register your business. Find out whether your chosen name is available for registration in your state and within the digital space. You want availability as a:
- Business name in your state
- Domain name
- Social media platform usernames
If a specific name isn’t available, you can always consider permutations of the name. Make sure your domain name and business name aren’t impinging on any registered trademarks.
There is a quick checklist of other things that you’ll need:
- Federal tax ID
- State tax ID
- Permits and licenses (as needed)
- Business bank accounts
- Trademarks, patents, and copyrights (as needed)
While incorporating can be expensive, it’s well worth the money. A corporation becomes a separate entity that is legally responsible for the business. If something goes wrong, you are less likely to be held personally liable.
Making business legal include much paper work and it’s the first step to make your idea real.
7. Raise Capital For Your Business
Depending on the size and goals of your venture, you may need to seek financing from an “angel” investor or a venture capital firm. But, most small businesses begin with a loan, financing from credit cards, help from friends and family, and so on.
Investment and lending options include:
- Venture capital
- Angel investment (similar to venture capital)
- Commercial (banks)
- Small Business Administration (SBA) Loans
- Accounts receivable specialists
- Friends and family
- Credit cards
8. Pick your business location
Your business plan has been laid out, the money is in the bank, and you’re ready to go. If your business is online and you won’t need a storefront, you’re probably looking at building your website and choosing a shopping cart solution. Maybe you’ll be able to work out of a home office or a co-working space instead of renting or buying office space. But if your business needs a dedicated brick and mortar location, there are many considerations.
Finding a location. Negotiating leases. Buying inventory. Getting the phones installed. Having stationery printed. Hiring staff. Setting your prices. Throwing a grand opening party.
Think through each of these steps carefully. Your business location will dictate the type of customer you attract, what types of promotions you can run, and how long it will take you to grow. While a great location won’t necessarily guarantee your success, a bad location can contribute to failure.
Here are a few things you should keep in mind:
- Demographics: Think about your customers and how they interact with your location. Does your target clientele frequent the potential location? Does your location reflect the image you’re trying to project?
- Foot Traffic: Monitor the foot traffic outside a potential location throughout the day. Do you see a couple of passers-by throughout the day? Or is it away from the public eye? Is there parking available?
- Business Community: The business community refers to the other businesses nearby that can bring you foot traffic. Is there a mall nearby? Are there restaurants where customers can go after shopping at your store?
- Competition: Contrary to popular belief, having competitors nearby isn’t always bad. Whatever your stand, you should be aware of whether or not you have competitors nearby before deciding on a location.
Many retail locations are still facing closures in 2021, making it more and more likely that businesses will launch online. An online or remote business potentially eliminates some risk, but it does add other complications that you’ll need to consider.
First, you need to prioritize web development and your online user experience. If you don’t have a physical location or live customer service, you need to make sure that your site experience is seamless. This means carefully choosing an eCommerce platform, testing your UX design, and consistently making tweaks based on user feedback.
Second, you need to integrate remote work within your business. It may be just you to start with, but as you grow and expand you need to know how to handle a virtual workforce. Vet remote working tools, look to ingrain virtual processes and documentation from day one and be sure that you know how to communicate online. By handling these things up front, you can ensure that these won’t become stumbling blocks down the road.
9. Work On Generating Sales
Start by listening to your potential customers to know their wants, needs, likes, and dislikes. Next, learn the art of asking for a commitment without being too pushy. In other words, don’t force your customers into buying goods from you, or they won’t return.
Moreover, you have to prepare yourself for hearing “NO“ too. Sad, I know.
People listen to your elevator pitch despite having no intention to buy simply because they’re polite. If they don’t end up buying from you, don’t get disheartened.
Grow your customer base and put out advertisements to find an audience to fit your business. At this point, you’ll also have to figure out the right sales funnel and strategy to generate leads and convert them into paying customers.
Sales and marketing are critical to building a successful business.
10. Promote Your Business
The most important part of starting a business is the promotion stage. Getting your business in front of people will help you generate sales so that your idea turns into a business. Here are a few ways you can promote your business idea:
- Facebook: You can run Facebook Ads by going after “broad” interests and including relevant brands as an interest to capture their audience. You can also post in Facebook groups as your fan page which is great for businesses with niche audiences.
- Instagram: Grow your Instagram followers so you can make sales with each Instagram post. You can also add direct links in Instagram Stories to capture more sales.
- Pinterest: Group boards are a great way to get visibility on your posts when you’re starting. You can also create your own boards to promote your content on. Be sure to promote other brand’s content to avoid triggering your account as spam.
- LinkedIn: Build your personal brand by creating posts and sharing thoughts on articles on LinkedIn. Invite relevant users to follow you to increase your reach.
- SEO: By optimizing your website for search and creating blog content you can generate more leads, email subscribers, and website traffic.
- Quora: Answer niche questions on Quora to promote your website. You can use SEO tools to find high-ranked Quora keywords to help increase your visibility on the platform.
- Clubhouse: Start a room where to spark discussions around your brand. You can also join other rooms related to your niche and communicate with other business owners. Try to build relationships so that people follow your profile and recommend your business to others.
11. Prepare for growth
Whether you’re starting your first or your third business, expect to make mistakes. This is natural and so long as you learn from them, also beneficial.
The best thing you can do to take advantage of any mistakes is set up review processes to help you make decisions. This is where the Lean Plan, or full business plan, you’ve been working on comes into play.
If you have your plan up to date, you can set up monthly review meetings to go over the numbers, your strategy and develop forecasts for the next month, quarter, and year. This is a simple way to keep track of performance and actively make decisions based on actual results. So, rather than reacting to bad situations, you prepare for them and face uncertainty with certainty.
I’d highly recommend utilizing the power of social media through an organic, influencer, and paid campaigns. Email marketing works equally well to create and nurture a dedicated customer base.
One of the key aspects of long-term growth is to have a dedicated customer base and reduce customer churn. All the efforts you put into nurturing your existing customers can be useful in the long run when they act as your repeat customers, ensuring revenue in the long run.
We’ve covered everything you need to know to start a business. Now you can prepare for the exciting adventure in front of you.
Taking the first step can feel a bit scary, but don’t fear. Take the plunge and launch your business–it’s a lot of fun!
Of course, you’ll find challenges and roadblocks along the way, but as long as you remain dedicated and driven, you can learn from your mistakes and climb higher up the ladder.
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Don’t wait any longer!