SEO – The Ultimate Guide To Learn SEO (in 2021)

SEO – The Ultimate Guide To Learn SEO (in 2021)

Do you want to learn SEO?

Want to make career as SEO expert?

Or looking for complete information about SEO?

Then you land on right place.

On An Average Over 63,000 People Search Quires On Google Per Second.

According To The Google

Everyone want to master SEO. The Business start to hire SEO expert.

However, as a beginner in this field, if you are wondering how to learn SEO, then here is the step-by-step guide to learning SEO.

What Is Search Engine Optimization (SEO)?

Do you use to search on Google or any another Search Engines?

Ofcourse you are. For even for any small task or work you search on search engine.

But you ever thought how the first suggestion comes first or top on the page? Have you?

If you have think on that then probably you know. And don’t worry remains who don’t know. I’m here for you.

So, SEO stands for “Search Engine Optimization”. It’s an art of ranking top on search engines. It’s a process of optimizing or upgrade your content so that the search engine likes to show it on the top.

Without any doubt near 82% of people search the term SEO on google every single day. And 90% of people which is around 4 billion people worldwide use Google. Do you realize? That’s the importance of SEO.

The better visibility of your website on the search engine you have the more able to attract or gain traffic or customers towards your website.

Many professional marketers want to learn SEO because it makes their hard work some easy. It benefits them for:

  • Increase Market shares
  • Increase Business Revenue
  • Cost Management
  • Higher Conversational Rates
  • A large Number Of Leads

Why Do You Care About SEO? Or Why SEO is Important?

In this century the internet put the world at our fingertips. We most of need a few clicks to get the information for what we are looking for. When people want to do shopping or looking for information they go online.

Just think the moment when you think that “I really need to know how SEO works”. What you did after. Obviously, you go onto google and search “How SEO works?”.

What did you then?                        

You click on the first suggestion and go on reading that article. But if you didn’t find one who met your expectation you probably go back and scroll down and read other articles still you can’t find perfect.

If you’r content didn’t met to your audience expertise than what’s the meaning of writing.

That’s why SEO is important. That’s why you care about SEO.

It helps you to improve your design, improve your writing and make your audience satisfied. This also helps you to rank high and get more organic traffic.

Now you get the idea why seo is important. Now let’s we talk about how seo works?

How Does Search Engine Optimization (SEO) Work?

SEO is the robot spiders. No, not the creepy look spider it’s an automated robots.

These spiders collect all data and information about your website. It includes title tags, page speed, social signals, links, backlinks, and more. It helps them on where they rank you.

Let’s take deep dive in it.     

Search engines like Google and Bing, use to crawl on-page, going from site to site collecting information about pages and posts and put them in an index.

For example, you add the link to another website in any of your articles. Then, when any search engine is optimizing your page or post it clicks on the link and went to the website you give the link to. At that time it helps the website to whom you are linking. It’s benefits that website to rank better.

Then, when you get backlink from any other website its benefits you to rank better.

Let’s make it more simple:

These are three primary function search engine works through:

  • Crawling: The link on the page or post to another page or post and continue to the new pages from one to another.
  • Indexing: Store and organize the content found during the crawling process.
  • Ranking: Provide the best to the searcher’s quires. It’s from most relevant to least relevant.

What is Crawling?

Crawling is the process when the search engine robots went to different pages or websites in hope to get new and updated content. It could be anything – the image, the video, the clip, the website or anything.

The crawler follow the links from one to another and start to indexing and optimizing the content.

What Is Search Engine Indexing?

The search engine store the data they collect while crawling in the index also called caffeine. Then they rank it to serve the searcher’s better and most relevant content to clear their quires.

What Is Search Engine Ranking?

When the searchers search for their quires, the search engine scrolling for the best and relevant content to solve the searcher’s quires.

Now, I hope you get the idea of What is SEO, How it’s work & why it’s important.

What Is Basic Term Of SEO?

Before you jump deep into the SEO let’s just first learn Basic Terms of SEO. So, let’s start from here.

On-Page SEO

As the name gives you an idea of on-page SEO. For example, think it’s the outside garden of your home. You have to make your garden look beautiful and clear. If you have mess then no one can come to your home and you lose a lot of traffic. That includes all tactics which are visible on the page. Some On-Page SEO tactics are:

  • Keywords
  • Headings & Subheadings
  • Meta Description
  • Keyphrase
  • URL
  • Tags
  • Content Relevance
  • Data Structure
  • Website Speed
  • Web Page Size

There are main three things that I personally more focus on. I strongly suggest you to also focus on this tactics more.

Content:

The content you write in your post or pages is the first thing to look on for better ranking.

I want to share my own experience with you it’s also one trick or strategy to get more organic traffic or helps you to make your user your customer.

You don’t have to write copy paste content. This is the first rule. Because the more duplicate your content the less users or traffic you get. So, write your own. Write in your own type, in your own style, in your own way. It’s create better connection with your audience and most importantly it’s makes you original.

Then the second thing you can do is, to be honest. Be honest is the second thing you can do to earn users’ trust. If users trust more on your brand the more benefits you have. Once the user trusts your brand he/she becomes your regular user or customer. So be honest while writing content.

Third thing is to Give Value to your audience. The more value you give the more users become your customer. Give valuable content to your audience. To do this you have to notice your audience’s behavior, their expertise, you have to solve their quires.

These are the three things you have to look on for better On-Page SEO.

To rank On-page SEO you have to concentrate on many things like Title, image, readability, keyphrases and more.

Keyword Selection:

The more better and powerful keyword you take the more chance you get to be clicked by searcher’s.

Keyword selection is such as massively important topic that it deserves it own selection.

It’s so important for any website blog post to have an attractive and powerful title. And the powerful title was made with the best keywords. We gonna talk about keywords deeply down below. If you want to reach there then just jump to the section which is after the section “The Factors That Affect Ranking”

Off-Page SEO

Off-page SEO is the opposite of On-Page SEO. For the same example ss the same as on-page, If on-page SEO is garden then Off-Page SEO is inside the home. If your garden is clear but inside your home is a mess, people go back from the door. So clean from inside is also important. Off-Page SEO includes activities that can help to improve your website ranking without changing the data structure. It’s Include:

  • Backlinks
  • Social Signals
  • Guest Blogging
  • Email Outreach
  • Document Sharing
  • RSS Feed
  • Post Submission
  • Forum Posts

From above all the High Quality Content and Link Building is the most important terms to look up on.

White Hat SEO

White Hat SEO somewhat for a lifetime maybe. If you update your content perfectly, and most importantly you have to write for your human audience, not for search engines. It’s a way to build your business sustainably. It contains stuff like:

  • Well written content
  • Updated & Relevant content
  • Brand Building
  • Content Analysis
  • Well-researched Keywords
  • Website Optimization

Black Hat SEO

Black Hat SEO is the opposite of White Hat SEO. It’s an informal term used to just improve the ranking. This type of website is banned very fast. It includes:

  • Spam links
  • Spam Comments
  • Duplicate Content
  • Invisible text
  • Stuffed Keywords
  • Redirect To Non Relevant pages

How Does SEO Ranking The Websites?

We had talk about this in briefly in our previous article. Let me give you small idea of it.

Basically, search engine do three things for ranking any websites:

Crawling: In crawling also know as robot spider, The spider went to your page then if you have linked and another page then it’s moved to that page and continues the crawling like this.

Indexing: While crawling the robot spider collect data and put it in index. It’s help them ranking any website.

Ranking: After Indexing when a searcher searches their quires the search engine use index to provide the best and relevant solution for their quires.

So, this is the short note on How SEO Rank Websites. I hope you get an idea. Let’s move forward.

Still confused about SEO. Here you can go:

What Is SERP?

Think about the moment when you search for any topic or anything on Google or any other search engine, now just after search the page you land is the Search Engine Result Page (SERP). That page contains all the relevant websites and pages related to the searcher’s quires.

The listing on SERP is never a segment. It’s changed whenever any webpage updates its content or algorithm. So, when you update anything on your website the search engine update on their SERP too.

The strategy you should use to rank higher on SERP are:

  • Answer Question in terms of Why, What, When, Where, Who, and How
  • Provide Bullets and listicle
  • Detailed Answer
  • Make Comprehension for better understanding
  • Break the terms

Knowing SERP helps to understand SEO better. Even by using the strategies of SERP, you would rank better on search engines.

So, these are the primary concepts we have to clear before start learning the basic SEO. So, now let’s move to the next part of learning SEO. We have clarified the concepts like What is SEO? How it works, How Does it rake websites and SERP? So let’s move to the next topic which helps you to rank your website high and also helps you to understand the algorithm of SEO.

What Are The Factors That Affect Ranking?

Many factors affect ranking. The well-optimized website was most likely to rank higher. But, what you can have to do to optimize your site very well? Here are the factors which affect the ranking and the strategy to rank higher:

  • An Accessible URL
  • Page Speed Or Website Speed
  • Mobile Friendliness
  • Domain Authority
  • Well-researched And Optimized Content
  • Links
  • User Experience
  • Social Signals
  • Depth And Real Content Or Data
  • The Layout And Design Of Your Web-page

So, these are the factors that affect the ranking of any website. If you want to rank higher you have to give your time to your website to optimize it well.

Now, you understood the ranking. It’s time to the Content. Your content depends on your niche. It’s obvious.

You write the content according to your niche. If your niche is Food & Health, you must write content like “How does the On-page SEO affect your website ranking?” Is that? No, I am just Kidding.

If you have a niche in Food you must write content on Nutritious Food, Healthy food any more like it. In this the point I want to make is Keyword.

Let’s have it in Brief.

All You Have To Know About Keywords

What Is Keyword?

The keyword can be one word or many words. It defines the content you write. Whenever any searcher searches on the search engine show the result which is related to that keyword. Let’s have an example.

If you text “Laptop” in the search bar of google. Then the google shows the results of the page which have the same or related keyword. In it, the “Laptop” is the keyword. That’s what the keyword is.

Their is also some types in keywords. They are:

Short-Tail Keyword

The short-tail keywords are short. It contains two or three words. They gives generic information. It has a high search volume. They are very competitive to rank for.

Example: Blue Hat, Sports Shoes

Long-Tail Keyword

Long-tail keywords are very long. It’s have targeted content or audience. Long-tail keywords have low competition which is easier to rank high. And also, it has higher conversion rates.

Example: best blue color hat for summer

LSI Keyword

LSI stands for Latent Semantic Indexing Keywords. It essentially revolves around the principal keyword. They are used to support primary keywords.

Example: Keyword is “Women Shoes” LSI keyword is “Women Shoes Reviews”

These are some basic types of keywords.

Deciding the right keyword is not easy. It’s not even too hard. Let’s on the point. Here are the tools you can use to find which keywords fits your content best. They are:

After you choose keywords, write your content and now it’s to build your link.

What Is Link Building?

In simple words, link building is the process of linking your page to another website that has high domain authority. By doing this, you don’t just drive more traffic but also it helps to rank better and ensure your brand credibility. Link Building enables your website to become SEO-friendly.

Their are two types of links:

Do Follow Link: Empower your page to get authority from linking page.

No Follow Link: not facilitate authority transition from one page to another page.

The link that connects to your website should be relevant or informative. For example, the shoe website connected to a food website makes no sense. So, liking your niche-related website is more effective and it helps the crawler to index you higher.

Now, it’s time to enhance your capability as a marketer. The term now we are going to talking about is User Experience also known as UX.

What Is User Experience (UX)?

User Experience is basically the interaction between a user and a website. It accesses that how h/she feel when they come on your website and how they respond to your website. The users want a website that is friendly to them and some features they are looking for are:

  • Availability of Sitemap
  • Quick Onboarding
  • SearchBar
  • High-speed Page Load
  • 24*7 Customer Support
  • Updated and Relevant Content
  • Seamless and Smooth Workflow

User Experience is also the best key to make your brand bigger and drive more traffic.

Now, you get the whole idea of SEO. You wouldn’t learn SEO without experience. Only by reading the articles, you wouldn’t lead to rank your website on top. You need to practice SEO. And start with the baby step and then after some time you get the result.

So, starting with the baby step and end up with the bigger step is the best way you can learn SEO. What I meant is, start by doing just simple basic SEO and then step by step learn the advanced SEO.

Conclusion

Lear SEO is not just reading an article, you have to take action and make some experiments and make your own strategy of SEO.

So, just keep doing experiments with your site and that’s the only key you learn SEO effectively.

For more content related to Digital Marketing and SEO visit our website Guidehut.in

I hope you like my article. You learn from here. If you still have any Quires please feel free to write them down in the comment section.

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