I don’t think I have to tell you what Social Media is.
Social Media is the fastest growing trend in the world for now and may be forever.
I love Neil Patel’s growing hacks and strategy which he shares in his Instagram account. All of their photos have the same filter on them to ensure they match, which makes their Instagram profile look professional, artistic, and organized when visitors, like myself, browse their page.
Neil’s Instagram account is a great example of successful social media marketing — it’s attractive, helpful, and engages their 251K followers.
Social Media has even grown faster than the internet itself. Within the first ten years of being publicly available, the Internet managed to gather roughly 1 billion users.
People are using Social platforms like mad. Since opening up for everyone to sign up on September 26, 2006, Facebook now has 1.6 billion users.
The world population has grown to over 7.8 billion, by now, and nearly one out of four humans on this planet has a Facebook account.
It’s just the Facebook. We haven’t couted other Social Platforms yet.
In this social media marketing guide, I’m going to walk you through the 5 most popular platforms. And also share one Bonus tip with you.
I’ll give you an overview of each one, show you how to build a successful social media strategy for them, and point you to some of the best places to learn even more.
So, before jump into social platforms and strategy let’s have clear what really the Social Media Marketing is?
- 1 What Is Social Media Marketing?
- 2 Why Social Media Marketing Is Important?
- 3 What Are The Benefits Of Social Media Marketing?
- 3.1 1. Increase Brand Awareness
- 3.2 2. Increase Your ROI
- 3.3 3. Build Relationship With Your Audience
- 3.4 4. Learn About Compiteriors
- 3.5 5. Learn The Buying Patterns Of Your Customers
- 3.6 Facebook
- 3.7 Instagram
- 3.8 Twitter
- 3.9 Youtube
- 3.10 LinkedIn
- 4 How To Create Social Media Strategy? (Bonus)
- 5 Conclusion
What Is Social Media Marketing?
Social media marketing is the action of creating content to promote your business and products on various social media platforms. It’s the process of creating content that you have tailored to the context of each social media platform to drive user engagement and sharing.
Your unique content should be tailored to the specific platform it’s being shared on to help you boost conversions and increase brand awareness.
While social media marketing as a whole is incredibly valuable and beneficial to your business growth (as you’ll see in the following section), your strategy will differ based on which social networks your audience spends their time on.
But why is social media marketing so important? Why should you spend time creating social media accounts for your business?
Why Social Media Marketing Is Important?
It is important to use platforms that are commonly used by customers so that you can reach out to your target audience at a more effective rate.
Nothing can be better than these social media networks where most users spend a larger chunk of their time during the entire day and night.
Being a business on social media networks, you might want to make the most out of these consumers’ habits, which can help you create some major leads.
These social media channels help you attract the right customers with the right information at the right time and help you showcase your product or brand to potential customers at the right times.
Having an online presence as a business on any of the social media forums like Facebook or Instagram is a great way to interact with your audience and to really connect with them on a personal level.
Here is the clear char by statisha on monthly active users on different social platforms that you can use to make your brand awareness and make more customers.
Which gives you the chance to tell your story to all your followers and inspire them through your success or past failures.
That’s the reasons why Social Media Marketing is important for you. Now after you know the importance let’s get at the Benefits.
What Are The Benefits Of Social Media Marketing?
There are a variety of reasons why your company should use social media marketing. We’ve created a list of the Five most beneficial reasons to consider.
1. Increase Brand Awareness
Due to the sheer amount of people on social media, you can see why ensuring your business is sharing content related to your products as well as details about your company via a platform.
Social media helps you increase brand awareness by directing traffic straight to your site. You can do this by including direct links to your website in your profile, bio, and posts. Social engagement includes things like comments, likes, shares, and re-posts.
This can be done through proper social media marketing strategies and content marketing campaigns that will imprint your brand name on anyone using any of the social media networks you choose to use.
Once you have made people aware of and created a great image of your brand, you will notice your targeted audience relating to your brand, or the content you create more often.
2. Increase Your ROI
Social media marketing and advertising can help you increase your return on investment, as the cost of advertising on these social media forums is often less than the return, giving you more revenue.
Because you use digital marketing, you can reach hundreds and thousands of people by simply targeting ads, reducing your advertisement costs.
Facebook and Instagram help you in attracting your potential buyers, and at the same time, they aim to keep the potential customers engaged on their specific social media networks so that you and they both can benefit from this.
3. Build Relationship With Your Audience
By connecting and engaging with your social media followers, you’ll be able to build lasting relationships between them and your business. A business that connects the most with its customers is a business that grows immensely on all possible levels.
The customers not only trust you with the product or service you offer but get to know you as a business on a much deeper level.
This is why entrepreneurs must create a friendly relationship with all the followers through these social media forums, where they interact with one another, answer queries, and try to help each other in all possible ways.
4. Learn About Compiteriors
With all business profiles on all social media networks accessible to the public, this could be your chance as an entrepreneur to know your competitor better and understand the strategies that they are implementing to attract their audiences.
You would be able to see the content that they are posting on their social media profiles and judge which posts are doing better.
Social media allows you to get a look at what is and isn’t working for your competition, and therefore helps you decide what should or shouldn’t change in terms of your company’s approach.
5. Learn The Buying Patterns Of Your Customers
Social media networks are open to all, giving businesses a chance to follow their consumers’ activities or potential buyers. This helps marketers be more informed about their target audience, likes, dislikes, and interests so that they can create a better marketing strategy to attract such customers.
Learning these patterns helps you focus on the things that you are not following while designing content for your page, and therefore aiding you in becoming better at your digital marketing strategies to attract the right customers and meeting their demands. Social media gives you a chance to see what interests your customers the most.
Therefore, you can create content that can be relatable for your audience, increasing engagement on your social media presence.
So, now you know the Basics of Social Media Marketing.
Still Confused? Here you can go!
It’s time for what you all are waiting for! Now we are gonna to cover 10 social media plathorms and how should you use it effectively, so that you can gain more traffic, lears, customers.
So, we going to start with the biggest beast of all:- Facebook
It’s the biggest social media platform out there. It offers marketers the most data and the most targeted ads. More than 2.8 billion people use the platform every single month. That’s a lot of potential eyeballs on your business.
Because here’s the reason behind Facebook: while you might think it’s just a place where your can share your photos and videos and anyone can comment on your pics, it’s also a place for audiences to connect with businesses big and small.
The most effective way on Facebook is Facebook Ads. With Facebook Ads, you can target management executives in the Bay area between the ages of 45 and 54 who play golf on a regular basis and regularly spend money on equipment (thanks to credit card data).
The next amazing thing is, you can post in different forms like Text, Video, and Photo. You can post your photo or any our your product photo or any kind of you want. Then rather than put the link to a youtube video you can post the whole video on Facebook without a link.
You can also put stories, create a room, come live, and more such crazy things. It’s always been fun and exciting to Explore the Features of Facebook.
Just like Instagram Stories, Facebook Stories are photo or short video posts in a vertical format that disappear after 24 hours. Photos appear for five seconds, and videos can be up to 20 seconds long.
Facebook Stories live at the top of the News Feed — which means they’re immune to the Facebook algorithm. This might be why more than half a billion people view Facebook Stories every day.
My most Favorite thing on Facebook is Facebook Watch Party.
Facebook Watch Party
Watch Parties are a way to screen a public video on Facebook in real-time, so you and your Fans and Followers can experience it together.
This is a great way to build buzz for a new product launch, or a world premiere of a music video, by making a standard video into an event.
You can visit our Facebook page to take Example.
Instagram is and was always about pictures, but videos are gaining ground. Out of all of the big networks, Instagram has the highest engagement rate.
Instagram’s primary advantage over other social media platforms is its visual nature.
If you have a business that benefits from the design of your product or if you have a service that has a visibly noticeable end result, Instagram is the best platform to showcase that content.
There is so many things in Instagram like you can post pictures, quotes, or make short Video or IGTV, put stories and also my all time favorite you can be live.
You can also focus on Instagram influencer marketing.
It’s no surprise, then, that 65% of brands participate in influencer marketing.
Instagram Stories is a feature that lets users create a coherent series of pictures, videos, or gifs. The feature exploded the moment that Instagram created it.
In other words, if you’re going to use Instagram, then you should probably create a Story of your own.
Perhaps you should create a Story that shows users behind the scenes of your business or offers special deals.
In Instagram most of posts are pictures. And I love it.
Instagram posts are more engaging than Facebook’s posts. Since liking is so easy (you just double tap on a picture as you scroll through your feed), people tend to do it more on Instagram than on Twitter or Facebook.
If you were to start a new Instagram account from scratch, You have to focus mostly on pictures. Here are a few categories that work well:
- Inspiring quotes
- Questions in text form (they engage your followers)
- Photos of items from luxury brands (like Louis Vuitton handbags, cars from Ferrari, Coca-Cola, etc.)
Instagram IGTV, or TV, is Instagram’s newest video offering. Available to watch through the Instagram app or the standalone IGTV app, users can view long-form, vertical videos from Instagram creators.
Things like Cooking videos, interviews with celebrities, product reviews, and tutorials … this is the content you’ll typically find on IGTV.
Instagram IGTV is my favorite features ever. It’s so amazing. You can put videos about any of your product or services or any long video you want to.
You can check our Instagram page here.
Twitter is one of the best Social plathform to connect with you audience and make Brand awareness Internationally.
Businesses, like HubSpot, can market on Twitter to engage users and followers, increase brand awareness, boost conversions, and more. Twitter makes it easy to distribute content.
There are over 326 million average monthly Twitter users globally for you to share that content with.
Twitter is a great marketing tool.
The amazing thing about Twitter is it’s best to connect with your audience. You can connect with your audience just by replay them. It make trust with your audience and make your leads your died heart fan.
Check our Twitter page here.
For marketers, it’s a great way to share long-form content with your audience, especially if they’re not avid readers. For example, you could turn your blog posts into video tutorials.
YouTube has over 1 billion users, who spend millions of hours per day viewing videos. YouTube is localized in over 70 countries and is available in 76 languages. It has greater reach than cable in the US.
With social media, anyone can become a star.
And that truth is no different on YouTube.
Sure, since YouTube is video-based, it requires a bit of videography knowledge and a bit of the right equipment. But already, tons of different online phenomena are DIY-ing their way to becoming YouTube sensations.
Whether you are new on YouTube or have been YouTube advertising for a while without much success.
LinkedIn’s growth never exploded as much as Facebook’s, but they’ve been around for 18 years and have grown to over a 706+million members.
On LinkedIn, it’s all about being professional. The casual writing style that’s used to make some blogs, including my own, so popular, doesn’t work as well on LinkedIn. People are there for one thing only: business.
They want to learn about what’s new in their industries, who’s hiring, who’s firing, and how to optimize their performance at work.
There are LinkedIn marketing tools available for every business size and type, from small to large and B2B to B2C.
If you’re familiar with Facebook Groups, then LinkedIn Groups shouldn’t stretch your imagination too far.
Just think of Facebook Groups but for business people.
Basically, LinkedIn Groups are a place for like-minded professionals to gather and discuss topics of interest or establish their expertise.
It’s an easy strategy for making connections and growing your content marketing audience.
Check our LinkedIn page.
So, these are 5 most popular social platform you should use for you business and Social Media Marketing.
Now, it’s time to have the Bonus part for you! Horry!
How To Create Social Media Strategy? (Bonus)
There are basically 5 steps to make your Social Media Strategy.
Research your buyer personas and audience: The first step to creating a social media marketing strategy is to determine who your buyer personas and audience are so you can target their needs and interests appropriately.
Determine which social platforms you’ll market on: As a social media marketer, it’s crucial you determine which platforms you’re going to share your content on.
There’s not necessarily a right or wrong answer when it comes to which social channels your business should use it’s more about the needs of your target audience and where they tend to spend their time.
Create unique and engaging content: To help you get creative, consider the content your competitors are sharing and how you can uniquely promote your products.
Organize a schedule for your posts: One of the easiest ways to ensure your content is shared as planned is to use a social media management solution.
Analyze your impact and results: One of the most important aspects of social media marketing is ensuring your efforts are successful in helping you meet your goals.
To determine this, you’ll need to keep track of all of your posts, on every channel. You can do this by reviewing and managing your social media metrics.
These is all about Social Media Marketing.
You now know how each platform got to where it’s at, what the context of each channel suggests that you do, and you know how to come up with good content for each of them.
We have covered topic like What Is Social Media, Platforms you should use and ow can you make your strategy.
Will you change your social media branding strategy?
Try a new (to you) platform, like LinkedIn?
Which platform will you focus your social media strategy on?
And, which site will go big next?
Let me know your guesses and answers in the comments.